The Problem: 

The negative perception of purchasing products from China

The challenge:

Was to overcome the negative perception of people towards purchasing products from China. Our goal was to drive more customers to Aliexpress, leading to an increase in their market share.

  • Poor quality products

  • Shipping damage

  • Long shipping times

  • High shipping costs

The Solution:

Our digital marketing services were focused on delivering results and changing people’s perception towards purchasing products from China.

Increased customer trust and confidence in Aliexpress

We used a combination of tactics, including targeted advertising and influencer marketing, to change people’s perception towards purchasing products from China.

  • Market research to understand the target audience and their perception

  • Developed a targeted advertising campaign.

  • Worked with influencers to showcase the quality and benefits of purchasing products from Aliexpress

  • Continuously monitored and optimized the campaign to deliver the best results.

The outcome results: Successful Perception Shift

  • Conducted extensive research on customer fears and concerns

  • Developed a targeted marketing strategy to address these fears

  • Utilized our network of affiliate marketers to promote Aliexpress

  • Provided ongoing support and communication with customers to address any concerns

Conclusion:

Our performance marketing services were designed to overcome the challenges faced by Aliexpress by partnering with the company and utilizing our network of affiliate marketers in the MENA region. We provided a comprehensive solution to address customer fears and increase customer trust and confidence in Aliexpress.

  • Delivered more than 75000 new customers in 3 months.

  • Positive shift in people’s perception towards purchasing products from China.

  • Increased market share and equity for AliExpress.

“Adxleadx’s performance marketing was instrumental in driving a significant shift in customer perception, increasing our market share and equity, and delivering over 75,000 new customers in just 3 months. Their thorough market research and targeted advertising campaigns, coupled with their close collaboration and ongoing support, We are grateful for their partnership and the results they helped us achieve. ”

adxleadx case studies
AliExpress’s Marketing Team

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