Ahmed Mohey El-Deen has had a long and varied career in the digital marketing and eCommerce space. Throughout the years, he has been involved in several companies, starting with Shababy in 2001, Digitaldarb in 2011, Adammar in 2012, Connecommerce in 2013, ROIANS in 2014, eCommerce Gears in 2016, and adxleadx in 2019. His latest venture, Nutrife, was established in 2020.

Each of these companies has allowed Ahmed to explore different aspects of the industry and gain a wealth of knowledge and experience. He is also an author and published an import and export book in 2014, which helped him to gain more insights and knowledge about the market.

Ahmed has always been a forward-thinking individual, looking for opportunities to learn and grow, and this has been reflected in his career choices. He is driven by a desire to stay ahead of the curve and bring innovative solutions to the market, always looking for ways to improve and evolve. This has been a key driver in his success, and has allowed him to make a positive impact in the industry.

During 2013, Ahmed focused on marketing strategic commodities to support the Egyptian economy, which was suffering after the 2011 revolution. Ahmed played a key role in marketing a wide range of strategic commodities, including agricultural products, energy and metals, which helped to revitalize the economy.

However, with the political changes in Egypt, the marketing of strategic commodities became limited. In response, in 2015 Ahmed redirected his attention towards eCommerce and founded one of Egypt’s largest online stores, offering a diverse selection of items such as cosmetics, gadgets, tools, appliances, electronics, and more.

In 2019, Ahmed joined forces with his past work partner, Mohamed Rashad, an expert in Paid Advertising and Media Buying, and long-time collaborator, Hesham Gaber, whose skills in Software and Website Development and social commerce added further strength to the team. Together, they founded adxleadx.

With the medical manufacturing giant “Medcare” as a partner, they used their marketing expertise to bring successful products to the Nutraceutical market, such as Tagosyl and Croroch, which went on to become two of the most successful weight management supplements in the Egyptian market.

In 2022 With the success of the online store in Egypt and the growing demand for eCommerce solutions in the region, Ahmed and his team decided to expand their reach and establish adxleadx’s headquarters in Dubai. This move allows them to tap into the thriving eCommerce market in the UAE and reach a wider audience in the Middle East and North Africa (MENA) region.

In addition to the headquarters in Dubai, adxleadx is also actively running eCommerce operations in Saudi Arabia, capitalizing on the growing eCommerce market in the Kingdom.

As adxleadx continues to grow and expand, they are also offering consulting services to retailers across the MENA region, helping businesses to navigate the ever-evolving digital landscape and achieve optimal eCommerce journeys through creating, automating and delivering value across digital channels. This global reach and expertise position adxleadx as a leader in the eCommerce industry, empowering retailers to succeed in the digital age.

As adxleadx continues to grow and expand, they are also actively seeking new partnerships and collaborations with other experienced companies and professionals in the eCommerce industry. By collaborating with other industry leaders, adxleadx is able to offer a wider range of services and expertise to their clients, further solidifying their position as a leader in eCommerce consulting.